Coffee drinkers "loved" Starbucks. EV advocates "loved" Tesla. The perception of something being good is not an indicator of quality in a post-industrial society, it mostly just reflects marketing efforts and other forms of artificial tastemaking.

Today, people don't love the iPod or Dropbox. Both products became completely commoditized once consumers realized that there is actually nothing special about using MP3 files or hosted NFS. Windows is a commoditized OS, it's unapologetic post-desktop slopware. And it sells.