American car marques are nearly completely irrelevant outside the US.
After the huge hits of the focus and to some extend Mondeo, the Kuga has sold subpar. There were only a few new ones around here. Now you see some new EV Ford Explorer SUV and just a tiny account of the big old Explorer. (Yes, the traditional Explorer suv counts as big here.)
In the mean time there is an explosion of BYD, Volvo, Skoda Enyaq, etc happening. Mostly driven by which model has the most beneficial tax package for lease.
I own a Plugin one, I completely understand why. It's "meh", plus all the recalls because Ford cheaped out on the battery production and Samsung (the battery cells) can't do inventory management. For the US audience: it's the Escape (they are identical in all but numbering).
They have (almost) nothing to do with North American Ford vehicles.
