That descriptions already fits the payola model. It's almost never about directly handing money to a politician. That's illegal, so it's not worth doing when there's legal ways to do it. Instead, payola usually involves regulations requiring using some kind of product or certification, then the organizations that sell the product or perform the certification contribute to the politicians.

Also, the biggest benefactors of payola aren't the politicians, it's the rent seekers, that is the businesses already in place that want to prevent competition. Because of this, they usually directly contribute to the politicians that promise to restrict the path to doing business.

For example, if you want a newest-generation extremely-efficient air conditioner in the US, you won't be able to buy it and even if you could, you wouldn't be able to get anyone to install it. Any given model of air conditioners needs to be on an approved list to be sold in the US, and the installer needs to be on an approved list, too. This means that by the time an air conditioner makes it onto the list, it's already old. Also, installers can require you buy it from them, and almost all do, so by the time time an installer on the list has it for sale, it's even older than that. Ironically this is all enabled by the EPA, on the auspices that they are ensuring that it's energy inefficient, when in reality they are preserving the market for the older, more expensive, and inefficient models.