Preemtive betrayal is a terrible strategy if there are more than two parties in the game, and they are allowed to cooperate.
You have to be one heck of a smooth conversationalist to convince them to take a number and patiently wait in line to be the ones to be attacked next.
If you're the guy that the others in the room know shoots first, you're also the guy the others in the room will shoot when he's reaching for something in his jacket pocket.