No matter how consumer friendly they were, nobody trusted them in the long term. Buying games on EA Origin meant giving them control over games' sales, and a EA monopoly in digital distribution was a nightmare scenario. Their bad PR at the time simply killed the platform, no matter how good or bad the product itself was at the time.

I agree with you about the consumer friendlyness at the time and honestly it was not bad at first, but the problems they had were way more technical with difficulties in buying and downloading and hell even just friending someone and jumping in. When it first came out I thought it was decent and improving but then it just....stopped. They could have competed with Valve but it really felt like they stopped caring one day