The addictive toxic content will go the way of tobacco and explore new markets.
Back in 2010 around 11% of the population of Indonesia was connected to the internet. Currently it's closer to 80% - largely via mobile phones. That's approximately 200mln new users.
Nigeria and Pakistan are going through the same change, just started later.
Since 2016 India alone added more users than the mentioned countries combined.
That's a lot of first generation users. More than the entire western population.