All of us know phones are basically fast enough and have been for a long time. The screens are already great. The cameras are great. It’s gotten harder and harder to get people to break their cycle of when they upgrade.
I don’t work in AI, I don’t know the parameter thing well myself. Like I know what it is abstractly, but I have no idea if doubling the number makes things 0.3% better, 12% better, or 2000% better. You could try to turn it into just some generic benchmark like the old megahertz race of “bitness” of consoles. But I suspect it means about as much to the average person as saying how many BOGOMIPS a phone has.