It could be an A/B test to see whether people without an existing subscription care about Claude Code (CC) at all. If they sign up then CC is disabled (or not as it is not really an issue to offer more). Capturing that info would definitely be useful to a growth team.
No I think the test is that some new sign ups won't get Claude code in that tier if they pick it and they're seeing if users will still pay for it without it?