I also have a digital daily browser puzzle. I've grown the user base quite a bit by running one simple ad on Reddit with amazingly good metrics.
In the past I worked for F2P mobile game companies. Their business is based on running successful internet ad campaigns.
One was for a company that survives by selling ads - basically this was an ad selling ads! Given the title of the podcast, I assumed this was some sort of meta-joke, but evidently not.
So the sponsors of this podcast apparently believe that internet advertising works.
It can help a small advertiser get a small number of customers to try out their offering.
It does not and will not create brands. If you disagree, please tell me about brands created by “Internet advertising” in the current century.
When you hire a non-technical purchaser, when production line 13's full-body discombobulator breaks and the maintenance guy says "we need a new full-body discombobulator", the purchaser has no idea what a "full-body discombobulator" is or who makes it but they'll Google "full-body discombobulator" and they'll click [Buy Now] on whatever link shows up so that production line 13 can continue printing half a million bucks an hour.
Many 21st century consumer brands have been built by internet advertising. Seems like you do, based on your comment about your book, but in general I feel like many people who say stuff like the comment above don't actually work in marketing or startups, particularly non-tech physical goods based ones, or have even run their own ads on these platforms.
I didn’t need their product/service, but I only remember them a million years later because their original ad swept across the internet like wildfire.
I think it's safe to ask for a citation for this claim.
I don't live in the US. I am familiar with Warby Parker and, to a lesser extent, with Gymshark and Liquid Death, but it needs to be proven that they became well known thanks to online advertising.
I have no idea who/what Casper and Olipop are, to be honest.
https://www.facebook.com/ads/library/?active_status=all&ad_t...
However in order to do this, whether you are selling or buying, you have to have the scale. And the scale of big players is now too big to compete.
And even if you do, your infrastructure will run on any of these big companies who can do anything to your traffic to keep their business and later pay fines for unethical practices that are minor compared to the profits.
It should be available for free on Apple Books, Google Books, Kobo etc, or for 0.99 on Amazon.
Anyway, Google, Meta and Amazon don't sell the king of ads that make brands. But there exist branding ads on the internet.
Which ones, for example?
Many consumer brands as I mentioned elsewhere were built off online advertising to billions of dollars in revenues and valuations.
