It's not "Alphabet". Alphabet doesn't have a brain. It's people steering these companies. If our choice is between one megacorp with a proud and obvious narcissistic psychopath and one that has Demis, I'd rather go with the other.
The aggregate effect of the chemical gradients in the antheap controls the ants. It's similar in these giant companies where the combination of all the incentives makes for a gradient towards certain outcomes. I can see little intentionality or individual agency in what the likes of Google have produced in the last two decades.
