I work in neurotech/sleeptech and one of the biggest challenges I see in our industry is, if not pure snake-oil, the over-hype of "backed by research".
People have accused us of being snake-oil as well, and I get why they might think that if you haven't read or don't understand the science.
I've seen products that claim to be Vagus Nerve stimulators that are worn on the wrist, nowhere near the vagus nerve. Products that claim to mimic the "magnetic frequency of hormones".
We've also got the current "It's got electrolytes" craze which is kinda crazy that we've truly replicated idiocracy.
For those curious, I'm the co-founder of affectablesleep.com
The modern emphasis on electrolytes is directionally correct but ultimately silly. Most electrolyte satchets and drinks are just overpriced salt water with artificial flavoring and sweeteners. The majority of the Western world actually fails to meet their recommended intake of potassium and magnesium. The former is rare in beverages because of its bitter taste and possible drug interactions. Magnesium is also used somewhat sparingly because certain forms create GI distress. This is very unfortunate since both of these minerals are essential to overall health and of great benefit to the cardiovascular and circulatory systems when taken in recommended amounts.
I dump Lite Salt (potassium and sodium chloride in equal amounts), Stevia, and powdered grapefruit into a bottle and shake to make my own electrolyte drink. It's dirt cheap and tastes like flat Fresca.
Normally, the amount of chloride intake should not exceed the amount of sodium intake, i.e. one should not ingest other chlorides except table salt. The normal amount of chloride in the body is less than that of sodium, a part of the sodium ions being neutralized by bicarbonate anions. Any excess chloride requires additional work for the kidneys, to eliminate it from the body. Excreting chloride is also likely to take with it some of the useful metallic cations that you have supplemented.
Other metallic cations than sodium should be combined with organic anions, i.e. one should ingest their salts made with organic acids chosen from normal nutrients.
Good choices are potassium citrate (one of the cheapest organic acids that is also a normal component of food) and magnesium bisglycinate (because the magnesium salts of cheaper organic acids, like citric acid, are not soluble in water, while magnesium bisglycinate not only is soluble in water, but it also does not form solid precipitates with other components of food, which would prevent its absorption in the gut).
Both potassium citrate and magnesium bisglycinate can be found as cheap pure powders, which are preferable to any other forms, like capsules, which contain useless excipients for which there is no reason to be introduced in your body.
Besides sodium, the only other exception to the rule of using salts of organic acids is calcium, which can be supplemented as calcium phosphate or bone meal. However, calcium phosphate powder is not soluble in water, so unlike sodium and magnesium salts powders it cannot be put in drinking water, but it should be mixed like table salt in some solid food, before eating it.
Honestly this website doesn't seem to even be trying to sell anything. "Help your sleep" how? "doesn't make you sleep longer" but what does it do instead? Do I feel more restored when I wake up even with a shorter sleep time? It's not even trying to sell me on a specific outcome that I John Everyman is facing.
Snake oil things are typically very light on details and this site is also light on details. Maybe it's a victim of form over function? The site's design looks nice but has very low information density.
This is why we describe the neural function of sleep, but can't specifically get into details regarding increases in slow-wave activity, 15% decrease in early night cortisol, 14.5% increase in HRV, etc etc. We can link to the research, but can't say "this is what we do".
We are relying on user testimonials, which we are gathering through our beta testing and beyond.
At the same time, we do describe the "clearer thinking", "immune function", "stress" etc about half way down the page.
It's something we will continue to get better at.
If the device came with a year free, or even a 6 month subscription, sure. But over $500 for a sleep aid is asking a lot.
When we first started, many in the sleep community were against using these techniques. A significant number of the studies look specifically at safety, and often people report to these as "null results" when in fact what was being examined was the potential negative impact.
One example is the study on metabolic function [1], which showed no result in healthy men. It did not harm their metabolic function, though it also didn't improve it (though I'm not sure how you would measure improvement in healthy metabolic function).
For our company, there are many modalities and capabilities we are building for the future, we began with auditory stimulation and this one in particular due to the low-risk and volume of research.
It was always in the plans, we're all actually on Android, but we wanted to get the user experience right on one platform and not spread ourselves too thin, but we're thinking AI makes a big difference here, so... no announcement yet, but it was never going to be iPhone forever.
I still can't say for sure we'll have android at launch, but we'd like to.
But Brawndo's got what plants crave.
[0] https://www.scientificamerican.com/article/snake-oil-salesme...
Notably, they ended up being shut down due to a lack of actual snake oil in the product, not because of their claims that snake oil cured maladies.
If we can draw a lesson for busting today’s multitude of scams, it might be easier to prove the scam is bogus on its own terms rather than appealing to science or medicine or financial authorities.
https://www.sfgate.com/food/article/california-tech-world-so... (I had to check if they were still in business, they used to be mentioned frequently on HN but haven't for years)
The phrase comes not from the ineffectiveness of snake oil, but rather from the common practice of selling counterfeit snake oil, that is to say selling some other liquid falsely labeled as snake. There was a famous Federal bust of a snake oil salesman, and after testing it was revealed that he was selling a liquid with beef fat instead of honest-to-God snake fat.
I don't read the trademark registration as "snake oil" brand, it looks more like "Clark Stanley's" brand. The word brand should follow the trademarked name, and while this application does not contain the term brand, up at the top it says "Trademark. Clark Stanley. Linament."
the article starts out "over the 19th Century", and this trademark is from 1900, so a latecomer to the snake oil market, unlikely to be able to trademark the term "snake oil".
What I take from this is that AI code, biology, etc, will not announce itself. We will have to announce the human-produced content. Introductions are about to be ritualistic again. Queue humorous (but not really all that valid) counterpoint: https://www.youtube.com/watch?v=hoe24aSvLtw
$20 in 1915 is like $650 today
Anywhere a group of people gathers to downplay pharmaceuticals or evidence based medicine, you'll find them pushing their own untested and unregulated junk.
Fortunately, the body can handle some pretty wide variation. But unfortunately if you are taking a vitamin because you lack a nutrient, there's really no guarantee that your actually treating that deficiency.
And yet they can be a great source for Omega-3 fatty acids, most notably the Chinese water snake up to 20% EPA, the Erabu Sea Snake high in DHA. Rattlesnakes are much lower, around 5% to 6% Omega-3's better than nothing. I will always personally prefer Krill Oil for the high absorption.
There will always be scammers and grifters but I would prefer to not let them ruin the original product they are trying to exploit.
