I think with Apple in particular, this is the issue. Apple have largely demonstrated that they _do_ often have the users best interests in mind (or at least at some point have had) on the basis that the users are Apple’s primary customers. Yes, Apple lock down iOS functionality but this has often been to deliver innovative features. Users don’t mind that they’re in a walled garden because, they like the walled garden.
This is where Google is a different case. Google’s interests are aligned with mass data collection rather than products people love. Most Google users have experienced how this impacts them negatively at some point, usually with the degradation of their products, and constant advert spam.
Google is an example of a company that the mass majority assumes to be in the wrong. Apple often isn’t.
