> Companies can’t afford to just give things away right?
Let's say a cutting-edge young researcher is making a name for themselves in their field and earning $300k/yr at a company where they're encouraged to publish and speak. You're trying to headhunt them for a company where they'll be forbidden from sharing their work which will likely stall their career and reputation outside of that company. How much do you think you'd have to offer? $600k? $1M? $1.5M?
When faced with the choice to paying significant salaries, hiring lower-tier researchers, or just letting their people publish, many companies conclude that giving away some of their work is the best option. (And that doesn't even include the benefits of boosting the company's profile which makes it easier to attract other cutting-edge researchers.)