That was not the original narrative by any company. I was here ten years ago when WaveNet and DeepDream were first published.
The media started shitting on this stuff immediately. DALL-E and Midjourney were not describing themselves as artist destroyers. GPT-3 was not hailed as a white collar job killer. Yet the news media hounded the industry relentlessly.
Labs started co-opting this narrative from the news media to create FOMO for investors and possible customers.
I work in AI. I had a coworker quit a job four years ago because his sister had a long talk with him that "AI destroyed art", which is something she learned from YouTube. Four years ago.
No AI CEO was saying any of this stuff back then. It was all seeded by the news media and certain YouTubers.
I can remember when John Oliver was joking around with Midjourney and DeepDream on his show and laughing about how fun and cool it was. He can't do that now because he'd be crucified for it.
I can go back and do an archeological dig if you like.