Super short demo: https://www.youtube.com/watch?v=xFhU9Mk247M.
In our earlier startups, we tried Sentry, Datadog, Grafana, Dash0, and nothing was good enough. Proper telemetry and alerting still requires a ton of manual setup. We struggled with adding good logs, so debugging was tough, especially as codebases grow at a faster pace. Meanwhile, the Datadog/Dash0 bill kept climbing, and we still spent engineering hours to learn, configure, and maintain our observability tooling.
With Sentry, we found ourselves flooded by a stream of alerts into our Slack channel, most were duplicates or lacked context, so alert fatigue/constant interrupts were a real pain. The #ops notification is consistently the worst feeling on a Saturday morning
We’ve seen too many times servers run out of memory and disk, and three AWS metrics giving us three different values. Half of the graphs on dashboards are normally empty or outdated, and manually clicking through UIs, especially when the team is small, seems like a huge waste of time.
At some point we realized that solving this problem would be more valuable than the things we had been working on, and we had the expertise to do it, since Arseniy had spent years at Datadog, getting paged during the night to debug production incidents. So we decided to build a platform that would just work: agent-first, MCP-native, zero-setup.
Here’s how Superlog works: we have a wizard that scans your repo, and automatically instruments it with well-structured logs, traces and metrics via OpenTelemetry. We make sure to highlight main failure modes, endpoint performance, usage per tenant, and LLM/upstream cost (by callsite, tenant and model).
Errors get fingerprinted and grouped into incidents, so you see one issue, not a thousand duplicates. When you get a notification from Superlog, you see a clear failure summary, its inferred severity and impact upfront.
Then the agent investigates and tries to solve the issue. If it has enough context, it produces a concise and tested PR. If it doesn't, it posts its findings for the investigating team, and automatically pulls in the engineers that could contribute more context based on documentation, previous investigations and Slack threads.
Either way the output is one clean PR per incident, posted in Slack, that you can merge, ignore, or open as a Claude Code session and modify.
Three things we think are different from other observability vendors:
(1) We solve the setup pain. The wizard will instrument everything with native OTel SDKs, respecting the semantic conventions, with proper service and environment tagging. We’re also working on native automatic dashboards and alerts, so that you can see what’s going on in a glance and don’t miss subtle failure modes.
(2) Our telemetry doesn’t decay. The wizard runs daily, and keeps adding logs, alerts and dashboards where it’s needed. You don't have to remember to instrument new features. The next time something breaks, the data you need to debug it is already there.
(3) Our goal is to solve alert fatigue. We use agents to merge similar errors and refine the summaries, giving you relevant information upfront. We have a custom evaluation setup that makes sure that our summaries are dense and correct, and severity and impact is on point. We also give you confidence scores for every LLM-enhanced metric so that wrong guesses don’t get boosted.
Important: superlog telemetry is vendor-neutral, so you keep all the logs/metrics/traces we install. Pricing is on the site. We're early, so expect rough edges and please tell us when you find them.
You can try it at https://superlog.sh. We'd love to hear what you're using today, what's broken about it, and whether the "one mergeable PR per incident" model sounds useful or terrifying. Especially keen to hear from folks running integration-heavy products, anyone who's rolled their own observability, and anyone who has tried Sentry / Datadog MCPs and given up. Comments and feedback welcome!
