There's a shallow, jokey purpose to it ("I could buy a BMW with this amount!"), but the real purpose is to demonstrate how we can do a better job of portraying a game catalog. I often wishlist stuff, then it pops up in a "Hey, it's on sale!" email months later. In that email, there's a banner capsule, but that doesn't help my brain remember why I added it.
To that end, after you get the bill, you get a nice, flat feed of stuff about all the titles you've wishlisted over the years. It's all stuff that developers painstakingly put together, but which Steam tucks away under the fold of a game's Store page.
Anyway, my wishlist came to about $250. My QA guy is up to $19k. Give it a go; hope you enjoy it!
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