Websites will die on the vine if LLMs intermediate all the content.
The "website" of the future will be an API optimized for LLM crawlers, serving plain-text content that no end-user will ever view directly. The SEO game will change to LLMAO.
[1]: https://alternativeto.net/software/google-search/?license=fr...
[2]: https://alternativeto.net/software/google-search/?license=co...
Incorrect legal advice, incorrect critical statistics or incorrect compliance information.
Make it a genuine liability to rely on the AI summaries.
https://www.epceurope.eu/post/epc-welcomes-landmark-cjeu-rul...
- It assumes google should be the arbiter who gets paid.
- It assumes the only damage here is financial.
We have more than enough of these misguided schemes that just enrich small interest groups while inconveniencing everyone.
My appeal is just to realize that our implicit assumption that we can't do anything ever at all besides appealing to completely ineffectual individual action is in and of itself a strongly ideological and politically radical position to take.
The current zeitgeist of them will, but I think not all.
My first website (GeoCities) was either before Google existed or very close to it. Connected to people via WebRings and directory listings. More recently, RSS feeds.
That sounds like an unalloyed plus. The perverse incentives caused by advertising have been the biggest driver of the web's decline, IMO.
We had internet before we had browsers, then the browser took over as the main method of consuming the internet. It has a lot of problems and e.g. mobile apps are trying to fill the void, but they have their own problems. Next stage is the personal assistant agent, which will be the single entry point to the internet.
Real human discussions will be gold going forward. HN should be paying us actually.
But I would guess that the agents would already know their handlers well enough to answer for them.
Which will then get summarized for others by their agents.
1) Sites will have mcp / APIs for LLMs. So that when I ask my AI Agent du jour. It can call any of the sites where I have subscriptions for information.
2) Sites that are passion projects will be harvested by our LLM overlords.
3) Sites that people don't type into their web browser and need ad revenue will die.
4) SEO will finally die.I recently search for some generic home appliance term and google's AI Overview blurb ended with "For more information about repairing home devices check samsung.com" (non clickable)
I am sure SEO companies will claim they can make that happen on purpose, and people will pay them for that.
Opened ChatGPT, photographed the machine because I didn't know concrete model, he saw the error code. I told that it also leaked prior to today and it just said: clean the filter.
Did it, and now it continues to work :)
Another bullet point: Father has older Audi, Battery drains fast. Some mechanic said him to check comfort control module - usually does that for those older cars.
While I was measuring how much Amps battery draws and let ChatGPT know what I'm doing, he also tells me the same stuff mechanic did. I hope that mechanic wasn't using ChatGPT :) Anyways, there was no current leak after ripping out comfort control module.
On the contrary, it will flourish. It’s just that it’ll shift to whatever can trick LLMs into recommending your product.
https://www.anthropic.com/research/small-samples-poison
https://www.bbc.com/future/article/20260218-i-hacked-chatgpt...
This will happen especially with things like conspiracy theories because the choice might be to pollute the output or share the general consensus. Like searches for Apollo landing conspiracy theories can either chose to present “alternate facts” so that people can “do their own research” and conclude it is fake or LLM auto corrects to “Apollo landing happened”.
Newsletters have been around forever and never taken off like the open web and free blogging have. Slapping a Stripe integration on the backend hasn't led to Substack becoming a sustainable business not propped up by VC cash.
* A large fraction of people are realizing that some search engines are soft-censoring, already; * Another fraction of people will not accept AI agent slop as a replacement for website search; * Another fraction of users will get annoyed/tired with not getting directed anywhere; * Another fraction of users does not rely on AI-focused/AI-exclusive search engine.
Between the lot of those, the non-Google-covered Internet has, and will, live on. Yes, with _less_ traffic - nto _no_ traffic.