The ad version of the web, where ~60% of people carry the ad burden for everyone, and defacto aligns the service providers with advertisers, is just a guaranteed bad outcome. The only real upside, which frankly people take for granted, is that the ad-web is classless web. Broke or rich you get the same (crappy) services.

I remember those mock web service package flyers from the net neutrality days. Where people made fake marketing material showing website packages you could access with different paid tiers, something reminiscent of the cable TV days.

Back then it was horrifying, but 20 years later, I think I would entertain a subscription to a wide array of web services if it meant they worked for me and not advertisers.