When that started happened people became alarmed (oMG UB iS TeH BAD!) and since some old UB machines still had industry support (of organisations that actually participated in ISO meetings instead of arguing online) there was never any movement on defining de-facto usage as de-jure and the alarmist position became the default.
Personally I think the industry would've benefited from a Boring C (as described by DJB) push by people that would've created a public parallell "de-jure" standard that would've had a chance to be adopted by compiler creators.