"Hey buddy, I give you a tiny tiny discount if you pay without fraud protection..."
I mean, some places do that. But for the consumer there is no advantage. It's probably fine at cafés, restaurants and such. But why would you as a consumer want it for any more important purchase? As you mention.
Yes I think the article is vastly overstating the importance of this payment system, but do not underestimate the importance of the sentiment behind it.
The US is done as a global power, all their soft influence is gone, and the EU sees them as an adversary now.