For example, to prove something is impossible let's say you first prove that there are only 5 families, and 4 of them are impossible. So now 80% of the problem is solved! :) If you are looking for counterexamples, the search is reduced 80% too. In both cases it may be useful
In counterexamples you can make guess and leaps and if it works it's fine. This is not possible for a proof.
On the other hand, once you have found a counterexample it's usual to hide the dead ends you discarded.