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0 pointsdotancohen4d ago0 comments

I love the idea of targeting advertising. But the current implementations I hate.

The ASR voice recorder app gets this right. It lets me use the full featured version for three days, after which I need to watch a few ads to get another three days. I choose when to watch the ads, and if I'm late there is nothing worse than a small nag at the bottom of the app. I actually now start every day with the ads, while I cook breakfast, and it is a positive experience. I could also just pay for the app and be done with them.

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ravenstine4d ago

The problem with the idealism of targeted advertising is that it assumes that there is always an ad that fits your desires. In reality, some people have very niche interests and preferences, and not every business advertises through the same channels or with the same budget. Ads will pretty much always cater to the lowest common denominator even if you account for the individual.

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johannes12343214d ago

I think the very old Google was better in this: They analysed current intent by looking at current search and contents of the current page one looks at. There an ad may solve a specific current need. As soon as past profile overrides this the relevance goes down: It's great that two weeks ago I spent a lot of time on travel sites, but now my summer vacation is booked and all related ads are irrelevant.

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ravenstine4d ago

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johannes12343214d ago

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