They seem to have been actively making search worse for at least a decade. No surprise they made it worse, that's [seemingly] what they were trying to do.

They presumably were doing it to increase "engagement". More time spent getting infuriated with their worsening search meant more time seeing their ads.

They deserve to go under.

Meanwhile 1 minute unskippable ads on 30s YouTube videos, pop-ups on mobile that cover the video when you close an ad. I hope the UK TV ombudsman grows some balls and starts applying the law on advertising-to-tv-programming ratio. It needs to be applied when programs have ads in them too.