Europe, even the UK, prices tech startup significantly lower than the US (a colleague once said that in the US you get funding to turn an idea into execution, in Europe you get funding to turn your execution into money), plus we were tech/retail, so our valuation was just never the same as a pure-tech (or SaaS) business.
Because of this, we had numerous SaaS pricing discussions where the sales rep didn't seem to understand that their pricing was just a non-starter for us. "Why wouldn't you pay $15k a month to save half an engineer's worth of work?"... because our engineers don't cost that much, and we don't have that money.
So much of SaaS pricing is predicated on customers being B2B, pure-tech, VC-funded, plenty of funding, with exceptionally high engineering costs. Essentially: cost is not a concern. Most of the world is not going to pay another $30/m subscription for every employee.
