> So if malware announces itself, it is no longer malware but anticheat?
If it announces itself after installation it would obviously be malware. But if the software does exactly what the user expects it to do, and the user installs it with consent, why would it be malware?
Otherwise BitLocker or a disk eraser would be malware just because it performs a destructive action.
Wikipedia goes by the same definition, it's harmful software that operates without the owners knowledge.
It may seem like a weird hill to die on, but calling every Anti-Cheat or DRM a "rootkit" or malware kind of takes any meaning away from the term. And is also just misinformative to the workings of DRM and Anti-Cheat.