Search, yt, etc.. are the real revenue sources for Google. But they are serving [3.2 quadrillion tokens per month](
https://blog.google/innovation-and-ai/sundar-pichai-io-2026/...) and have ramped up a ton in 2026, yet profits continue to expand.
Comparing to ad revenue from a company like meta, the story that Gemini tokens are a strong cash drag on Google just doesn't add up. It seems at worst they are losing like 50 cents/1M tokens (including r&d spend, data centers, etc..), and very possible they are actually profitable per token.
Which is much better than anthropic and openai.