Gee at least 15 years too late for this article? How many articles did I read from tech media over the years drilling into people that you could never take down Google because everyone says "Google it" instead of "do a web search"? It's too embedded and consumer choice is stupid because Google it lol!*

Google hasn't been "Google" for quite some time.

* I use Kagi and DuckDuckGo before that.