If you really want the best search engine, ChatGPT with thinking mode enabled is by far the best search engine technology that exists today. There's nothing that comes close.
This one is also stupid:
> But if a search engine were to operate without ads, could it still make money?
> That’s what Kagi is trying to accomplish. For $5 per month — or $10 for unlimited searches — you can access an ad-free search engine without AI overviews.
UUuuh ChatGPT exists for $20 per month and does the best searches (amongst other things) and is also ad free.
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Edit: getting downvoted
Firstly, it is pretty obvious to me and everyone else reading that this specific concern that the content producers won't make money is largely performative and insincere.
From the article:
> many users see this as yet another example of a tech company squeezing AI agents and chatbots into everything it can, making it impossible to navigate the internet without encountering a chatbot
This is purely ideological. I can say this because Ads, which are the very thing keeping content alive, is the very thing opposed generally by the same people.
Secondly, it is exactly Google, the company that pioneered ads, the thing that people take an issue with, are the ones doing this. Surely such a company knows how to balance ad revenue and long term user growth. If your concern is so valid that content creators won't make money, why do you think Google is doing all of this, especially when they are bound to lose their main source of revenue? It was Google that even made content creation possible by providing revenue.
Thirdly, and I can't prove it but I mean this in an normative and a positive way: AI for search is good for humanity, good for content creators as well. The large second order effects can't be explained but making it quick and easy for users to search and provide results for complicated prompts is a _good_ thing. I generally do click people's blogs and learn more about them and follow them.
In fact, if the concern were actually sincere, we would be seeing the second order effects more lucidly: lower SEO spam and higher quality publications.
I'm already seeing newer forms of content monetisation in the form of substack etc. This is by far a better, more aligned approach than SEO cat and mouse games. I also see advertisements working better because a rich prompt has better CTR which opens up a potentially better content economy. But I predict this very thing would infuriate the same people even more. "How dare I get more relevant ads and make Google richer??"
I'm sure what I typed up would be downvoted because of ideological reasons, but the few that think a bit more deeply might agree and see my point. Performative concern is tiring.