Ferrari Luce – Designed with Jony Ive (opens in new tab)

I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.

Specs are insane but why does it look like a budget sedan with a cool paint job?

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.

How very unexciting. Works for laptops, Ive should stick to that.

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver

In other words, they made an EV do wroom-wroom?

"The lights gently recede when switched off, perserving the purity of the form."

This is totally impossible to read without hearing it in Ive's soothing voice.

Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

Well that doesn't look like a Ferrari

I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like

Looks like the BMW i3 met a Magic Mouse

This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.

Looks like an expensive Prius .. :(

That's heinous. Their firm should stay away from sports car brands.

Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)

Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642

> The lights gently recede when switched off, perserving the purity of the form

Typo on the Ferrari website...

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

That's the least Ferrari looking Ferrari I have ever seen.

Oh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings!

The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.

I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than this. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.

This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight.

It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things.

Ina strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

That is the ugliest Ferrari I've ever seen.

This is somehow even worse than the swatch/AP collab.

458/488 was peak ferrari IMO

This sucks

What market exists that would buy this car??

Attention: AUTO-playing videos+sound when visiting

Wow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…

it has paddle shifters - what are those for?

Four wheel steering, active suspension, low center of gravity, 1050 HP...

The display & controls do look very nice!

I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).

> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.

https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.

It looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.

It looks like an Apple Magic Mouse with wheels. Hopefully it also has a charge port on the bottom.

Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius

Doesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.

This would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.

mamma mia...

Is this a joke ? It looks beyond crap.

Wow they went all-in creating a car for silicon valley tech bros...

Even the color they chose for the reveal speaks to me like "rich luxury car without personality"