It comes about because the genre names describe the scene more than the music. There may be only relatively small (to an outsider) aesthetic differences between, say, progressive house and UKG, if you go to raves where each is played you will find the people playing and dancing to it are completely different, with almost no crossover. The racial makeup will be different, the age, social class, the drugs being used, the clothes worn.
That's why people differentiate dance music so carefully. When people talk about dubstep they aren't talking about a halfstep drumloop and a falling 808, they're talking about Third Base, Plastic People, Big Apple, Music House and Red Stripe. When people talk about berlin techno they're not just talking about 909s on the up and white noise filter bleeps, they're talking about Hardwax, Berghain and D&M.