I felt something playing this game. It has surprisingly good ambiance and seeing a bunch of pixel characters who have accepted their fate and were waiting for death, to me, gave it a level of emotional attachment I did not expect after I read the tag 'advergame'.

One thing you have to realize is that it's very hard to make games nowadays without some kind of income. If you are lucky, you only have to slum it for a few years and then you make a hit on the side. But more often, you have to do whatever it takes, unless you are willing to keep your day job.

I actually still agree with the Bill Hicks quote, but I feel there is some wiggle room when what is produced is actually a game, and in the end, does not fit the constraint of standard advertising.

IMO if more advertising were like this, the world would be a better place, and Bill Hicks would have been less angry.

And here I will quote Tool's Eulogy, which was about Bill Hicks, if you didn't know:

"He had a voice so strong and loud and I Swallowed his facade cuz I'm so Eager to identify with Someone above the ground, Someone who seemed to feel the same, Someone prepared to lead the way, with Someone who would die for me."

Just because a voice is loud and you agree with it, doesn't necessarily mean that it is entirely correct. I love the shit out of Bill Hicks and I still feel the world would be a better place if he had lived long enough to foster the change he felt he needed. But I still don't feel his quote applies to this game.