One of the best features of G+ has always been communicating with people you don't know in person, and I think this will facilitate that more around common interests. I can also see this as being useful for groups of friends or family who always want to post content to each other.
"More than 500 million people have upgraded, 235 million are active across Google (+1'ing apps in Google Play, hanging out in Gmail, connecting with friends in Search...), and 135 million are active in just the stream."
Facebook does that too.
http://techcrunch.com/2012/10/23/facebook-announces-monthly-...
Remember when people knock Google for not announcing Google+ numbers? They are saying Google is announcing numbers because they are bad.
I don't think they're trying to imply anything. What's wrong with just giving you some numbers without any motivation behind it?
It's not really any different in terms of legality or functions, but parents understand (and often don't like) Facebook. So, most likely without the parents' knowledge, their kids are meeting up via Google+.
And apparently you can search for anything and you'll get a realtime stream: https://plus.google.com/s/Santa%20Claus/posts
I'm guessing that it was more of a support issue. Switching to 4.0+ drops the number of devices you have to support dramatically, and with that the headache of all of the obscure device users giving you 1 stars and angry emails.
The team I'm on is transitioning from 2.3+ to 4.0+ support for some technical reasons, but easier development and support is a huge bonus.
This setting is at: https://www.google.com/a/cpanel/DOMAIN.TLD/CPanelHome#Organi...
Whenever I click on a G+ link it insists on using my company account, telling me I can't get Google+, etc etc. There's no way to switch over to my personal account to actually use it :(
To help debug:
1. Does multilogin support work at all for you? In other words, can you open both accounts' GMail in side-by-side tabs in the same browser? (The URL should contain something like "/a/something.com" or "/u/0" in each one.)
2. In the first of these tabs, if you click the +You link in the upper left corner, does it take you to G+?
3. Same as #2, but with the second tab
For Plus, the link for using your second session (as given in the Switch Account menu in the top right) is https://plus.google.com/?authuser=1 . You should also be able to use https://plus.google.com/u/1/ , which is the link used in the top-of-page nav menu on google.com after switching to your second session.