Also, Blogger, the service that the link in the paragraph "... publishing tools that epitomized all of these traits..." was referring to. Or, more modernly, Tumblr. These are all sites that give you your own [sub]domain, where you make the rules and you control (almost) all the data, and where, even if there are other mechanisms for connecting things together, you can still just pull an RSS feed of all the relevant content and mash up whatever you like.