...technically (or better said evolutionary) speaking, our biological pattern recognition engines are optimized to identify women by things more obvious than the looks of genitalia, and then to identify patterns indicative of fertility, one of the few patterns of this set surviving in our modern ideal of "frail and skinny beauty" being the "big boobs pattern".

though I think you're right with something being wrong with their ...brand: "badger" is a brit slang alternative for "beaver", as I've just been told (#4 @ http://www.urbandictionary.com/define.php?term=badger), and combined with the superficial resemblance of the logo (which I'll admit it may exist), makes me think the whole thing is quite on purpose :)