That's why Perfect Audience has invested bigtime in conversion tracking. Most ad platforms build the bare minimum product and then staff up on sales dudes. That often leaves conversion tracking in the dust.
With Perfect Audience, our customers can store user data like e-mail addresses or order data like price or ID at the time of conversion, and then browse back through that data in our dashboard to see which orders or sign-ups came from their campaigns. We even show you which ad the user clicks on or viwed.
Using tools like this, we make it easy to show how our campaigns are driving ROI and results for the advertiser. No hand-waving.