Seriously, how worse stuff can get?
I imagine a future.
A bright future.
A future where everyone sees data, with Google Glasses like technology and beyond.
And thus, where they have ads in front of them all the time, you arrive home, look at your daughter in the crib, and suddenly your entire vision is plastered with a semi-transparent ad for diapers, and you blink, it goes away, and another shows up, a ad for automatic cribs with quad core processor and capable of singing and telling stories on its own.