I don't think you're understanding my point. Maybe I've explained it wrong. Ford would be a car if Ford the company made a car called Ford the car. If I could drive around in a Ford Ford, for example. However, I drive around in a Ford Focus, where Ford is the company and the Focus is the product. With Facebook it's different, since the company and their product are named the same. If Facebook the company had a product called Bookface, Facebook would be the company and Bookface would be the product. In that situation, Facebook would not be a technology, but Bookface would be. I believe the misunderstanding we're having is coming from Facebook being both a company name as well as a product name.
Ford Motor Company is a company. They make a technology called the Duratec engine. They use this Duratec engine in a product called the Focus. When I use my Focus, I am using it as a technology (an application of science for practical purposes). I wouldn't say the Focus was not a technology just because it was built on the FF platform or on the Duratec engine. It is a technology that is leveraging other technologies. Facebook is difficult because both the company (ala Ford) and the product (ala Focus) are named the same thing. However, when I am using Facebook (Focus), I am using a technology created by Facebook (Ford).
Did I explain my point clearly enough? Let me know.