I have put my blood sweat and tears into it. Ever since being a kid I've always wanted a site that lots and lots of people use.
My dream is coming true. It's extremely 'dear' to me, and as such I'm continually developing it and trying to make the best possible experience for users. There's a lot of content out there and I wanted a place to only show the GOOD stuff, not the 1000's of pages of crap.
Long term goals are still in the air as far as my plans, but it definitely will be with me for the long term, that's for sure :)