Our prospects email, call, or IM our company multiple times before purchasing. So its almost impossible to automatically track what keyword is getting the highest conversion rate for purchasing. Sure, we have rough ideas....but its not precise. We have been using adwords.
Instead we feel its a better idea to measure different conversion points i.e. call, email, or IM. This at-least gets us a lead to follow-up with. Now the problem is we dont know which conversion point should be the benchmark and measuring these conversions can be quite daunting.
At what point do we stop striving to make sure the analytics is 100% accurate? We probably could spend a ton of time and money to get this 100% accurate...but then the question is. Is it actually worth it if we are only spending a few hundred on adwords each month??? I doubt it!!!
I should be able to say that the keyword phrase <EXAMPLE KEYWORD> is getting us the most return for our cost. I should also be able to tell you 2nd, 3rd, and 4th best keywords/keyword phrases for PPC and SEO. But, right now we are fairly blind since we only see the CTR and how long they spend on our site which we can make assumptions...but its not validated.
PLEASE HELP me see the analytics light!?
Any ideas? Thanks so much!
Mark Michuda Mark@TextHub.com
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