A primary (if often unstated) function of corporations is to diffuse individual responsibility and accountability.
Decisions -- where they are rational -- become a cost/benefit analysis. If you really want to deter the behavior, the costs have to outweigh the benefits. (Perhaps significantly enough to outweigh various arguments about what the true costs and benefits might be.)
And... this still says nothing about the damage that may have been caused to victims, and compensation for same. (For example, take someone's health away in certain fashions, and no amount of money can replace it.)
