I'm giving EA the benefit of the doubt that they ruled out 30-minute fixes. I can't see how any of us can really speculate as to how long it should take to fix when we don't really know any details. For example, if it was a database bottleneck, would you commit to walking in and fixing it in 30 minutes? Or even 30 hours? I think you'd want to know the details, because the scope can easily be off by 1-2 orders of magnitude.