"None of the agencies or companies involved want to share any private information about their citizens or customers." The telcos have monetized their lawful intercept programs and receive bad publicity protection from the government by being legally entitled to keep it a secret. They now have a profit motive and the risk of bad publicity is low. And the civil liability immunity agreement (as I understand it) in CISPA will effectively act as a giant gift that only a sovereign power can grant, we'll offer you protection from being sued if you just hand over business data without a warrant.
If you want to talk about confusing, I watch C-SPAN constantly (it's an illness) and whenever anybody in the legislative or executive branch talks about "cyber security" they always talk about IP protection and "preventing a cyber pearl harbor" in the same breath. So if you want to blame somebody for the confusion start with the people proposing this legislation.