BlogRoll is meant to be an improved version of Google Reader with a tiled interface (which may not be everybody's cup of tea), but it works well for photo-focused sites like food and fashion blogs, and it handles other news sites and blogs quite well, similar to a newspaper-style layout
As for people switching over from Google Reader, it can also automatically import your existing feeds (click the "Import from Google Reader" button on the first screen after signing up)
Any feedback or suggestions? I appreciate it and will continue to work on improving this!
