Some videos of my lamp: http://fluffyelephant.com/2012/09/two-videos-about-my-led-la...
And a write-up: http://fluffyelephant.com/2012/05/lamp-update/
"Right now, the Arduino isn’t reading serial data from the BLE module, it’s pretty much working as a pass-through for whatever the BLE module says. It reads the value of three of the BLE’s GPIO’s to control each color of the LEDs. In the future, it should read serial commands from the UART and have a big list of awesome things that it’ll do. Naturally."
Edit: I just realized you're basically some code away from reinventing LIFX. http://www.kickstarter.com/projects/limemouse/lifx-the-light...
Who says we are some code away? Stay tuned for the iPhone App blog post :)
Overall, it's decently bright but not as bright as a normal light bulb.
For comparison, an incandescent bulb is 15lm/W, while the Hue bulbs are 70.6lm/W. So it's no Hue replacement, but still a cool, fun project.