People talk about 'exit' strategies. It makes it rather obvious that the thing they've created is much less important than the money to them.
Whether or not that bothers you, I think it's nice to have occasional articles talking about the view espoused in this article - that entrepreneurship is artistic and artists that care about their money more than their art are viewed with a mixture of admiration and disappointment by artists that have not yet had the chance to 'sell out' or the few who get the chance and don't.