From the KS: "Launching a Kickstarter campaign is the best way I can think of to get the word out and see if there's real interest in this. I always try to focus my time and energy on things people want (easier said than done), and this campaign will help me figure that out. So if you want this to exist, cast your vote by pledging!"
I try to be civil and calm here but that is complete and utter bullshit. Kickstarter does not exist so people like this guy can get a few months rent while trying out his latest business venture.