I don't know that Apple is a good model. They have high volume of relatively inexpensive gadgets that they've managed to convince people should not last very long. The lifetime and service expectations of a car are completely different. If I bought a car and the battery went dead, and the manufacturer's solution was 'ship it to us and we'll send you a replacement in x days' that would be a unacceptable. Likewise, people aren't going to put up with streamlining support by saying stuff like 'no you can't replace your battery, if the car dies you just buy a new one.'
My experience with the HPs of the world is on the business purchase side, but I've never bought 'from HP'. I could initiate the conversation with HP, but they always hooked me up with a solution vendor or whatever were calling a dealer at the time. Same w/ Cisco, Dell, IBM, EMC, Microsoft etc.