cGMP applies to all dietary supplements, which is what this will likely be classified as. This same process applies to Abbott Labs [owner of EAS] as well as small entities.

Here is the compliance guide for small entities: http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocuments...

As of 2010 all SEs must meet these requirements, regardless of firm size.

Re: my experience in this field, it is all indirect - research for those interested in developing products in this area, alongside business partnerships and friendships with those who produce a wide range of dietary supplements.

EDIT: I will note that they now claim the product will be produced in a FDA-approved facility. Whether this facility's certification is applicable to their specific case is not made clear but this is at least a step in the right direction. There's also the matter of labeling/ad claims with the FDA but hopefully they have the foresight to dial back the hyperbole before pushing the product to a wider audience.

I would also suggest caution with what "industry experts" one works. There's quite a few less-than-desirable elements in the dietary supplement game. Case in point? The lacing of the Craze/Detonate pre-workout supplements with amphetamines just a few months ago. (http://patrickarnoldblog.com/craziness-over-craze/)