How Adzerk Made It Big (opens in new tab)

(techcrunch.com)

11 pointspashields12y ago3 comments

3 comments

I very nearly chose Adzerk for our advert display platform at work, but in the end went with installing OpenX and doing it all in-house.

It's nice that we have more control over things, but boy is OpenX a hassle to deal with. I sometimes wish I'd chosen Adzerk instead.

1 more reply

martindale12y ago

AdZerk is a fantastic local company doing impressive things with node.js in a space that is admittedly underwhelming. James is the driving force behind that, with his decision to move to the RTP region and make a clear statement about the objective of the company early in its history, really has made AdZerk successful.

mindcrime12y ago

Maybe one day we'll be talking about the "AdZerk Mafia" and they'll be seed funding the next generation of Triangle startups!

At any rate, I think very highly of James and the whole crew at AdZerk, and it's going to see them doing well and getting some recognition for it. They deserve it!

His formula, while not completely reproducible, is indicative of a new normal: that the little guy can reel in the big fish.

I sure hope so!

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