If he didn't care, he wouldn't have gone out of his way to make a blog theme that screamed "Obnoxious asshole" and then gone on to rant about things that got him called an obnoxious asshole. I'm not saying that those two things make him an obnoxious asshole, but then, Zed never once assumed the attitude of "I can't believe people are calling me an obnoxious asshole." I'm certain he didn't care that they were, and so in his mind it's totally okay.

If he complained about people not calling him sensitive with that logo of his, then I'd call him out for being a hypocrite. That's what I'm doing with nerds: I think that nerds go out of their way to be disliked and then complain that nobody likes them.